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Google's Search Generative Experience, change thelandscape. Useful resources: The A to Z of SEO ebook The Guide to SEO forBB ebook Resources to Help You Learn and Master SEO with Neil Patel ContentMarketing Content is at the core of digital marketing and content marketingwill continue to be a crucial part of the game no matter what happens. Butcontent marketing is a huge job in itself. You have to be able to create highquality, SEO-friendly content for many channels and understand how to create aneffective content strategy to engage and convert audiences, including knowingthe best ways to use ChatGPT and other AI technologies.
And to make things alittle more challenging, it’s important to note that content can take manyforms, from video to social, emails, web content, blogs, e-books, videos,whitepapers…the list goes on. You also have to have a firm grasp of socialmedia marketing as Find Your Mobile Number List content is crucial on social platforms. Useful resources:Content Calendar Template Guide to Content Ideation Data & Analytics Nomatter what facet of digital marketing you go into, analytics will be centralto your strategy and help you make better data-driven decisions for campaigns.Monitoring and reporting via tools such as Google Analytics is prettystraightforward, but the tricky part is how to gather and use that informationto learn more about consumer behavior and apply it to solutions that boosttraffic and conversions. Most businesses even small ones have huge amounts ofdata to track, and great digital marketers need to understand how to gather anduse this to their advantage.
peoplewho not only know how to readdata using their marketing technical skills but toextract value from customer data to improve future strategies. If you can showthat you can do this in innovative ways that result in campaign success, youwill be a valuable asset in the industry. Bear in mind that you don’t have tostick to one platform for your analytics, check out some alternatives to GoogleAnalytics to see if they would work better for you. Useful resources: Webinar ABeginner's Guide to Google Analytics Data Visualization: Tools & Tips forMarketers Understand Design Thinking & Planning Design thinking is a termthat refers to a way of approaching problems from a user-centred perspective.
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