Tech Talk How Marketing and Technology Converge

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confidence that they’ve gotten exactly what they were looking for.  Get the guide >> How to Make Great Landing Pages (with Crazy High Conversions) Include all types of social proof Whether we want to admit it or not, the social standing of a product or service plays a role in whether someone will want to convert on your site or not. Be sure to include any instances of social proof you can come up with and allow those insights to do some of your promotional work for you. Here are some examples of what those could look like, sticking with the Jackery site to keep the example running. Customer reviews I honestly believe one of the most impactful selling points of a product or service is the reviews of previous customers.


People aren’t shy about sharing their opinions online, so when you can have an overwhelmingly positive set of statements from customers, that goes a long way. increase conversion rates - example of customer reviews on product landing page to help Iceland Phone Number drive conversion rates up This is just one review from the Jackery site, but they have quite a few that look like this as well. You can visually see the / star rating that shows up and the highlighted bars in the columns in the middle very easily on the site because they’re yellow, which stands apart from the site’s main orange and dark gray theme. And even though when you look closer and see there are only reviews, it’s still pretty compelling that there are no reviews lower than a on this product.





Major media mentions Another good social proof signal is including any major publication or media mentions your company or products have. Unfortunately for my example, Jackery doesn’t have this option (or the next) on their landing page, but it does live on the About page on the site. increase conversion rates - include media mentions and major organizational partners Including these gives credibility by affiliating you with other brands that users likely have heard of before, especially if that publication has lots of clout in a specific area. For the logos above, as a person interested in green