|
Identifying a topic and assembling words on a page to create interesting content is only a part of the equation. The other, perhaps less exciting aspect, of content marketing is to invest in best SEO practices. What is SEO? SEO stands for search engine optimization and it’s an important component you need to generate traffic to your blog. While primarily you want to write with your readers in mind, you do need to write for search engines as well, else you won’t get good positions on Search Engine Results Pages (SERPs). Important SEO best practices include Developing SEO-friendly blog headlines.
Integrating good keywords. Understanding user intent for search queries. Using links (both internal and external). Optimizing each blog post’s URL. Add these practices to your routine and you’ll have an easier time drawing audiences in so you can Bahrain WhatsApp Number dazzle them with your content. 6. Not linking to other content Each blog post should cover a comprehensive topic, but let’s face it, reading information often generates additional questions. State of Marketing Report 2024 It’s impossible to anticipate every question and thoroughly cover them in one singular blog post.
The best way to offer more information is to link both internal and external pages to your blog content. Internal links are a great way to drive additional traffic to your own site and further show readers the value of your website and blog. External links add to your credibility, improve your website’s SEO, provide readers with references, and, generally, offer audiences more value. Don’t worry that linking to external sources will undermine your efforts. If anything, doing so shows readers you’re putting their needs ahead of your own.
|
|