However, for a start-up, we can’t start from

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This article will explore how a start-up could potentially leverage big data to give it insights for rapid growth. Understanding Big Data Big Data, as defined by Oracle, is a massive store of data derived from complex data sets. Big Data without understanding where this data comes from. For this, we must look at the practice known as data mining since it provides the best way for start-ups to generate insights from existing data sets. Sisense reminds us that data mining is a methodology allowing businesses to extract usable information from a series of raw data sets.


When a start-up first gets its legs under it, the availability of data that it has may be quite limited. However, using data mining can develop connections between data sets and uncover brand new areas to explore when it comes to the data. This process is the source Frist Database of the big data that a start-up needs to refine its direction. For example, if a start-up knows what sort of content engages its core audience the best, it can produce more of that type of content to draw in more people who prefer it. Big Data can have a lot more impact than just this on a business. How Big Data Influences Start-up Marketing





There was a time in marketing where professionals did everything by guesswork. The first attempt at a campaign had as much a chance of failing as succeeding. However, by looking at the engagement numbers of those campaigns, businesses could better refine their marketing to appeal to the core audience they wanted to. The problem that existed back then was that there wasn’t enough reliable data to make those decisions. If we fast forward to today, we realize that the incoming data is far more than anyone would dream about a mere twenty years ago. With the insights that modern data affords us, we can easily spot trends in user behaviour. Marketing campaigns of today have also increased in complexity.