Do some competitive analysis and you should have a good idea of how to proceed.

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Different keywords. While you could reduce the keyword bids, the lower you drop your position, the harder you’re making it for your keywords to attain a sustainable conversion rate.petition is not always a great idea When you put two betta fish in a tank together, it should be with the understanding that only one will likely make it out alive. More often than not, it will be the bigger and stronger one. This same logic applies to bidding on big name competitor brands when you are not a big name brand yourself.



Just because you can doesn’t mean you should. The only time you should really try IT Numbers to match on competitors’ names is if you frequently come up in discussions or debate when a consumer is trying to decide whether to purchase a product from you or from them. This is not an invitation for Mom and Pop’s Hardware Store to start bidding on well-known and established brands like Home Depot. When bidding on competitors, stick to the actual competition. That Mom and Pop store may be competing with Home Depot, but I can guarantee that Home Depot isn’t competing with them.







When you’re starting out bidding on keywords, I don’t recommend getting out on competitors. That should only come when you’ve established that you can successfully and profitably bid on your own brand and build business through PPC. Do your research Whenever you’re looking to get a pet, big or small, you need to do your research into what the pet will need, how much it will cost to take care of it, etc. And as you likely don’t already have the answers, you’d do your research. You’d look it up on Google or visit your local pet store. The same thing goes with advertising. You don’t need to start from scratch. As there are likely plenty of other players in your industry advertising online, you can research what they’re doing and see what works and doesn’t for them. Basically, you want to “learn from the big fish” per se.