With its new strategy

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These digital tools have considerable potential to create added value and thus enrich the customer experience and data analysis in health prevention Digital technology provides a complete response to the new needs of insurance players On the one hand it makes interaction with customers easier and faster Indeed numerous services have recently been developed in the context of health prevention in order to combine humans with digital health coaching and online consultation screening of risks and pathologies etc On the other hand the evolution of the world.

Digital technology and artificial intelligence makes it possible to collect and analyze customer data to wedding photo editing service  a much greater extent The data generated online offers the possibility of creating prediction and personalization models and thus offering services more adapted to customer expectations Connected objects and big data therefore represent a considerable opportunity in terms of prevention and tailor made offers Please note that the use of data is governed by the GDPR a demanding regulation in terms of data protection which also meets a growing expectation of public.



Trust and transparency In this very protective regulatory framework the use of data does not pose a problem as long as it makes it possible to design services that meet the expectations of policyholders Leading insurers in digital transformation As part of its Global Explorer program the Allianz insurance group has launched several initiatives to adapt the brand strategy to technological developments Allianz has therefore reoriented its initial strategy which was based on a product approach towards one which now focuses on customer needs.