|
They meet on clothes, and the design of the main page of the site is the first thing that catches the eye to the user who moves to your resource. You can talk as much as you like about the deep meaning of the texts posted on the portal and the overall quality of content, but if you do not think about this aspect, then you should not expect a high conversion.
The main page is therefore called the main one: even if the visitor first falls into one of the sections of the web resource, most of all he will interact with it. The main page performs several important functions, among which we can distinguish:
Navigational. Thanks to the menu or the active buttons on the main one, the user will easily find the desired section and receive information for which he moved to the site.
Informational. The content of this page allows the user to quickly assess the usefulness of all the information on the resource and get the maximum data about the owner of the site.
Communicative. On the main - the most blocks that allow the visitor to quickly get feedback from representatives of the company. These are the pop-ups to order a callback and feedback forms. For high conversion, it is very important that your potential client does not search for these elements across all sections of the resource.
Selling. It is on the main one that it is worth placing your unique trading offer – those advantages that will help the user understand what he was looking for you and make a decision on further cooperation.
Regardless of whether it is an online store or a personal blog, the content on the main one should on page seo service be structured in such a way as to perform all these functions. According to research, to assess the usefulness of the site, the user is only 15 seconds after loading this page. If he didn’t like it, the resource will be closed. How to keep the visitor?

Aump in 15 seconds: what to place on the main page
There are simple rules for the design of the main, which are aimed at increasing conversion. Let’s see what information is really important here.
The first screen
Acquaintance with the site begins with the first screen - the part of the page that the user sees immediately after downloading. Basic principles of marketing and design recommend using this space for the offer, which will become a trigger for further study of the site.
Start with the title: it should reflect the essence of your services or present the goods. In simple words, the visitor immediately needs to understand exactly what you are doing and why, in fact, he came here. So, if you are an agency that creates websites, write: “Creating websites on a turnkey basis.” And you will definitely not be confused with the cleaning company.
Reveal the essence of the title in the subheading, which will be below. A good example of the main page for the same web design agency is to clarify what sites you are working with, or listing your benefits. Thus, the design will look like this: “Creating sites on a turnkey basis. Landings, online stores, corporate portals. “Stem and high-quality.”
The next block of the first screen is a call to action. Its purpose is to push the user to purchase or fill out the application. In our case, this option will be suitable: “Down your contacts right now, and get a discount on any site in the amount of 10%”. Do not forget to name the button that will accompany the call to action. Accordingly, in our example, the form should appear after the click on the button “lease contacts” or “Receip a discount”.
Another important attribute of the first screen is the navigation menu and logo of your brand or company, which is often placed in the heder.
Unique trading offer
Briefly and with a babe and emplaces to potential customers why they should choose you. So that the advantages do not take a lot of space, we recommend that you select them in columns containing the title and main text.
Do not write in this block of platitudes. “Big assortment”, “Quality Guarantee” – things that are unlikely to help you get off from your competitors and “hook” the user. Each advantage should cover a certain need of your client and be as specific as possible. For example, for those who care about the speed of work, it is worth writing: “We work quickly. We will fulfill your order within 5 working days, and for the category of customers, which cares about the level of service, emphasize that you guarantee an individual approach: “Personal Manager. The specialist will accompany you at all stages of cooperation.”
Information about the company
For the design of the main page of the site, this block is not fundamental, because the information "About the company" can be displayed in a separate section. However, to say a few words about what you are doing, what is your philosophy and show photos of happy employees, modern-made or the head of the company is still worth it.
Lide-magnet
This product is designed for the category of customers that is not yet ready to make a purchase, but would like to read in more detail about your products and services. And, although the term is widely used in infobusiness, such a technique is also suitable.
Suggest users download presentation, guide, e-book or small video course for free in exchange for contacts. So you will get the opportunity to contact the “warm” representative of the CCA later to close the deal, and increase the loyalty to the brand.
Evidence of success
If the user first heard about your company, it is important for him to obtain evidence of your success. Reviews and cases, issued in the form of a block-carousel, will help to make a decision on further cooperation.
If the portfolio is quite extensive, add a few of the most successful photos to the main one and offer to get acquainted with the rest in a special section. To do this, you can create the “Portfolio” button.
Contacts of the organization
In addition to the data on the first screen, double your phones, email addresses, instant messengers and travel scheme to the firm’s office at the bottom of the main page. In the fut here, such information will be especially appropriate: the user will not have to search for a long time how to contact you throughout the resource.
After you decide what should be on the main page and what blocks you will definitely use, you can proceed to the development of the layout.
|
|