URL keywording can be a useful part of your overall SEO strategy

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But it should be done carefully and strategically. The primary goal should be to create URLs that are clear to both users and search engines, while still maintaining relevance and consistency with the content of the page. As with south africa whatsapp number many aspects of SEO, balance and moderation are key to getting the best results.

Speaking URLs
URLs that contain keywords within them are called, in jargon,  speaking URLs , as they give information to users about what will be found inside once opened. An SEO friendly URL, therefore, must be speaking, clearly indicating the content to the reader.

HTTPS
Another best practice in terms of SEO, but not only, comes from the use of the  secure HTTPS protocol , which encrypts communication between server and client. This protocol visible at the beginning of the URL, in addition to making your website more reliable in the eyes of users, is a ranking factor since Google tends to favor web pages where HTTPS is applied. In short, “clean” URLs perform better in search engine results, appear more reliable and facilitate sharing.



The URL is an element that, if optimized, can help you increase organic traffic, contributing to a better positioning on the SERP. Start building your online presence by choosing and registering your  domain name , the most important component of the URL.