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Ese two variables are related. Well, the reason is that, based on these metrics, you will be able to establish differences between users who abandon and those who remain active. This way you can create new advertising strategies to recover those inactive users and further reinforce engagement with active users. 4. Attribution by traffic sources This data represents the number of downloads of your app from a specific traffic source. One of the traffic sources
that you can use to promote your apps is social networks . application Ivory Coast WhatsApp Number List known to the public since these are platforms that have a large flow of users, which obviously increases the chances of your application being downloaded. So, knowing this information you will be able to identify if these campaigns are really beneficial for your marketing strategy . 5. User behavior in funnels Funnels are the different stages that the user goes through from downloading the app until completing the final conversion process . If you define each of the processes well, you will also be able to know at what stage
abandonments are observed and how many users reach the conversion process. ADVERTISEMENT This way you will be able to identify flaws in your app or make improvements with the aim of increasing the number of users who convert. 6. Lifetime value (LTV) Lifetime value is a metric that will show us the amount of money our application is generating. It is of great importance to analyze the LTV because it allows us to easily know the level of profits for each user individually. This metric can offer a lot of relevant information, since by focusing on the customers that generate the most income, you
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