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Just 7% use email as a brand-building tool.Only about 30% of US retail email list subscribers have actually made a purchase from the retailer whose email list they subscribed to.Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.Consumers who purchase products through email spend 138% more than those that don’t receive email offers.Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout.80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
Email Marketing Device & Demographic Statisticsemail marketing device and Benin WhatsApp Number demographic statsMen and women are equally likely to convert from an email opened on a desktop — but women are more likely to convert on a tablet, and men are more likely to convert on a phone.73% of millennials identify email as their preferred means of business communication.The Apple iPhone leads email client market share with 31%, followed by Gmail at 22% as of May 2017 (calculations based on 1.29 billion opens).About 73% of 18-24 year olds use their phones to check email (PDF).When a prospect or customer who opens an email on a mobile device opens that same email again on another device, they are 65% more likely to click-through to your site/offering.People SAY they prefer HTML emails, but plain-text emails actually get higher open rates.RELATED
Email Strategies to Stop ASAP [iOS 15] & What to Do InsteadSpam & Segmentation Statisticsemail marketing spam and segmentation stats49% of digital marketers indicate that the Canadian Anti-Spam Law (CASL) has had no discernable impact on their company’s email marketing program.The average number of legitimate business emails received each day has remained static since 2015, but the number of spam emails that bypass security filters (spam that actually hits your inbox) has risen from 12 emails per day in 2015 to 16 emails per day in 2017.Nonprofits lose about $15k/year in donations due to spam filters blocking fundraising campaign emails from prospects’ inboxes.Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.
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發表於 2024-3-7 12:51:37