Note that these visual elements are perfect

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For sharing on social media, email marketing, and other channels to promote the main content. The “how to” page The “how to” page can be a powerful asset for your brand and help position you as a subject matter expert. This can also be an ideal format if you are targeting an audience with informational and transactional intentions. Healthcare.gov 's pillar page on how to apply for health insurance offers a well-structured experience, making it easy to navigate and providing all the important information in one place.

Its well-developed cluster topics cover important topics, frequently Azerbaijan WhatsApp Number asked questions, plan comparisons, and more. Another strong point of this layout is that it also presents actionable content to the user so that they can immediately begin the registration process. How to develop a pillar content strategy for a website? As the great Sun Tzu said, “Tactics without strategy is the sound before defeat.” While we're not discussing the art of war here, strategic thinking in content creation is essential to achieving the desired outcome of any marketing effort. Content without structure and purpose is doomed to failure for your brand, your customers, and search engines.



Here are the steps that should form the foundation of your content pillars strategy: Semrush, how to create a content pillar 1. Identify your main topic and keyword Identifying your primary topic and keyword should both satisfy user intent and appeal to search engine algorithms. What problem are you solving? What product or service do you offer? Who is your target audience, and what are their problems? Identify your main keyword or topic, and make sure it's substantial enough to create a hub around. Take into account your buyer personas , and what they need.